State of the Land

Some great summaries and overviews of the state of the new media landscape, advertising business et al.

~ Sir Martin Sorrell from WPP MIPTV one-hour speech summary on trends and issues for new media consumption and advertising revenues: Go green, branded content and think about media habits from younger generations: @ mobiadnews

~ Good summary of a new report from IBM called 'Beyond Advertising: Choosing the path to the digital consumer' @ mobiadnews