Women and online games

Until the advent of Scrabulous and Farmville, gamers were mainly men. Now everyone seems to realize the mass female attraction for online casual games.
Interesting study on what women want from online games, how they don't consider themselves as 'Gamers' but playing online games is a guilty pleasure, how they don't want to pay, and how they get so addicted to online gaming, they don't want thier kids to play!
* More @ Netimperative