Tuesday, June 30, 2009

Cannes Ad festival awards


Sign of times, the winner of the prestigious Cannes Film Lions, is not a commercial...it's a website, which is ultimately an ad for a new Philips screen... Check out the site and the amazing video....

To learn more about all the winners and how 10 of the 88 Film Lion awarded are not traditional commercials: read this article @ Ad Age

Friday, June 26, 2009

MJ: more popular than Jesus?


Not sure about my title statement, but the news of MJ's death yesterday definitely caused an Internet turmoil as Google, Twitter, Facebook were slower or showing error pages...

Commenting on the surge in traffic, Biz Stone, co-founder of Twitter, said: "This particular news about the passing of such a global icon is the biggest jump in tweets per second since the US presidential election.”

@ Netimperative

@LA Times

Tuesday, June 23, 2009

Cannes International Advertising Festival 2009

A lot of rich, 360, digital, on-air / off-air / online / on-ground, winners this year. All interesting, original, breath-taking, creative winner campaigns. With my favorites: HBO, Uniqlo and 'The best job in the world'...
* article @ USA Today
* photo gallery @ USA Today

Monday, June 22, 2009

Another doom and gloom article on the future of the cable business

Pretty well summarized tho'. Definitely worth a read for the parallel between newspapers and TV and for the how what happens now will change the role of TV/cable/mobile companies tomorrow. It's all about disnitermediation guys...
@ Silicon Alley Insider

Between TV content and UGC: midtails

'Are Midtails the Future of Television?": read this NYT article to learn about this semi-professionally produced content that may be the future of Web TV. From Obama Girls to Next New Networks: read and watch a new genre develops...
@ NYT

The good, bad and ugly in Social media, by an ad agency exec

GREAT article from Matt Jones, director of strategy and planning at Jack Morton, about how to use social media for marketing purposes.
Matt uses examples of companies (and individuals) who have done Twitter and Facebook successfully and well and others who are not doing that well.
Also good advices to marketers to use social media to change the way they market and not only as additional elements of their marketing mix
@ Ad Age

Friday, June 19, 2009

Cable TV networks risk losing ad revenue because of online video distribution

No surprise here but a few interesting pieces are highlighted in this new report from Credit Suisse named "The Future of Home Entertainment".
Read a summary at Contentinople

Wednesday, June 17, 2009

Microeconomics of the Consumer Web

Interesting article to get some numbers background on the complex landscape of free vs. pay online.
* From GigaOm

Tuesday, June 9, 2009

A very useful map of the top networking sites


Around the world...
@ techcrunch

The iPhone 3G S is coming

And lots of announcements on the Apple WWDC keynote:
* @ moconews: Expectations Were High For Apple, Did It Deliver With The iPhone 3G S?
* @ Washington Post more details on the Apple announcement

Viral videos

Good overview of the most viral ads with a most personal favorite for Gilette :-)
@AdAge

Wednesday, June 3, 2009

Pay is the new black + top 10 under 20 + Digital Darwinism

* Pay is the new black
Words of wisdom from Jonathan Miller @ THR event. Pay is back. Eventually in bundles. Well, well, well.... Interesting comments to this article anyhow.
@ THR

* After Bill Gates and his friends 20-somethings, the 10-somethings.
Top 10 under 20 tech entrepreneurs list. Fascinating.
@ Econaffinity

* Digital Darwinism. Great article about how digital is changing marketing, organizations, businesses, etc.
@ strategy+business

Monday, June 1, 2009

Twitter again

How using Twittr for TV nets is a subtle art. Or how to share your WTF if Michael Scofield from Prison Break dies in the Season Finale.
@ TV week