Tuesday, September 29, 2009

Web Squared is the new web2.0

You may have noticed that the web has been changing in the past 1-2 years to become more social, more mobile, more relevant to where you are, who your friends are.

Web 2.0 meant that the web was more flexible, the invention of recommendation engines and of the web 'collective intelligence'.

Now not only is the web "smarter", it also knows a lot more about you: who you are, who your friends are, what you like, what you buy, where you are, where you're going. Although it feels a bit matrixy in the good days (i can't believe my iPhone offers voice recognition when I put it next to my mouth) / big brothery in the bad ones (what if google was becoming evil from one day to the next and used my account, my Google docs, my e-mail messages, my customized maps, to overwhelm me with obnoxious ads), it does open the door to a whole lot of new applications/uses which we are only seeing the tip of the iceberg right now.

For a more in-depth article on what uber-geeks have called WebSquared, read the Forbes article.

Friday, September 25, 2009

WSJ on the Digital Business Model


On charging for content, offering different content on different platforms. From WSJ.
* Read more @ PaidContent

Tuesday, September 22, 2009

Digital Ad Spend to Grow

A recent report from GroupM forecasts global digital ad spend growth up 11% in 2010 mainly thanks to search, mobile and video and with smaller raise for display. In the US, digital advertising will climb of 7% to grab a 17% share of total advertising $$.
* More at Ad Week

Want to get in shape:: get a smartphone


Use your cell phone to track, analyse, help you achieving your fitness or health goals...
From what seemed like a fad to something that could in the future be prescribed by your doctors.

* Read @ Forbes

Friday, September 18, 2009

I want my TV Everywhere NOW

Good blog post on why TV Everywhere, Over The Top or Authentication all need to happen.
* read @ Blogmaverick.com

Monday, September 14, 2009

Hoping to Reverse the Online Video (Cash) Flow

More on the online video macro business model... my favorite topic!
* Read @ Broadcasting & Cable

tweeting while watching

Read at AdAge about some innovative social media latest efforts from TV. Want to watch tweets on TV??

@ AdAge