Loads of Hopes & Contradictions on the International Digital Landscape

After last week's NYT article I blogged about on the difficulty to monetize video traffic outside of the US, two statements this week are highlighting that non US media is a growing opportunity that US companies should tackle asap.
~ Download a great free white-paper from Global Internet Advisors on America's shrinking presence on the Global Internet and learn that US internet traffic used to be 50% of the global traffic 10 years ago and is now a mere 15% .
~ Read on recent moves from numerous US cable companies to tap into more international tv and digital growth potential.
@ Broadcasting & Cable

Is there a right international digital strategy for media companies?

I guess we (including me) all struggle on this one. And MTV does too.
One way would be to focus your growth and target new niche and promising audiences, wherever you go (see bebo)
More on this later. I need to do a little research!