Wednesday, April 29, 2009

About Global Business Models, Googling Yourself, and The Sustained Growth of Online Advertising $$

~ Apparently there is no answer to my earlier post about how to be successful with a global online strategy. NYT writes a good article this week about how hard it is to monetize global traffic now that US advertisers get smarter and only want to buy US eyeballs on websites... So are YouTube, Veoh and all going to start geoblocking their videos? Not very web-friendly that's true but at the same time, this traffic does have a cost...
From NYT:: In Developing Countries, Web Grows Without Profit
~ Who has ever googled their names?? I do :-) Not to check out my popularity rank but also to know what people see when they look for me. A company had already jumped on that bandwagon and built a service around people search called Pipl (Read from Jon's blog about it) and now Google is also jumping on its own bandwagon and allows you, me, all of us to build their online profile and to manage themselves the way they display their persona on the web. read about it here and see how it works by doing your name serach on Google...
~ Good news of the week. Advertising is down but video advertising is still up and the announced increase this year is 32%. Good news for those in this industry!
read it at ClickZ

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