I strongly believe that consumption of video over the internet even has a stronger appeal internationally. Outside of the US, multichannel homes penetration is much lower than in the US where ~95% of the homes have access to cable TV with more than 100s of channels, and broadband penetration is much higher (more than 80% is Northern Europe). In France, the UK, or Italy for instance, there is still a large % of the population who only has access to the terrestrial channels and who wouldn't mind having access to a wider choice, at the right price, over their broadband connections.
Microsoft just published a report going in that sense as it predicts that "Internet will take over TV as the most consumed form of media by the middle of next year".
Read the article @ReadWriteWeb.com
Download the report here
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