For my Digital Marketing Friends

A few good overviews on how to improve your Digital Marketing activities:

~ Top Ten Reasons Why Your Content Marketing Strategy Fails:
TopTenList It is better to fail after trying something new, than to fail because you're not even trying.

The definition - content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

It's the opposite of interruption marketing. You create great content that attracts customers and prospects, educates them, and potentially engages them in a conversation with you.

With that in mind, here are Top Ten reasons why your content marketing strategy fails:

The rest @ ConversationAgent

~ If you are really desperate: Hire someone who knows what they're talking about... How to hire someone with strong & real digital media skillset
@ MediaPost

~ Most CMOs are not happy with their company's digital marketing efforts and rely on agencies or hiring specialized staff. New survey from Heidrick & Struggles.
To read @ Brandweek

~ Great article on 'Making Social Networks Pay' with a good analysis of the current ROI issues marketing groups are facing and some new measurement tools to gauge the success of social marketing campaigns. It's not about measuring effectiveness but exposure'
@ Ecommerce Times