Short is sweet

New report from F Magid - sponsored by metacafe - reporting the rise of online short-form video. More on the report here.
* 7/10 males 18-24 view online video weekly.
* Consumer-created and uploaded clips are still the most popular particularly among young males, accounting for 42% of videos viewed among males 12-17.
* Over half of TV viewers go online while watching TV; 13% report do so "all the time"
* 70% of weekly online video viewers play video games regularly, compared to 47% of non-online video viewers
* 41% own a personal digital media player for music and video vs. 23% of non viewers
* 28% rent DVDs weekly (vs. 17%)
* 11% own a smartphone, compared to 7% of non-online video viewers

More findings include:
-- 50% of all respondents watch online video weekly.
-- 11% of all respondents watch online video daily.
-- 28% of those who watch online videos report watching less TV as a result.
-- 19% of those who watch online videos report regularly sharing a link to a video with someone else.
-- The top-five most commonly viewed types of online video content, based on respondents reporting that they watch regularly, are:
-- Comedy/jokes/bloopers (37%)
-- Music videos (36%)
-- Videos shot and uploaded by consumers (33%)
-- News stories (31%)
-- Movie previews (28%)